Klout.

What's Klout?! Just my new obsession. The first day in my social media class everyone was buzzing about this weird thing called Klout. I figured out what it was and now I'm hooked! Klout measures your social media influence by giving you a number between 1 and 100. You connect Klout to your Facebook, Twitter and whatever other social media sites you use and it determines your score based on how people interact with you. How many likes you have, how many friends and followers you have and how many people re-tweet or share your statuses are all considered before spitting out your final score. I've really been trying to make my score higher and guess what?!... Today my score went up to 50! That's the highest mine has been for the whole two weeks that I've had Klout! Yes, I might have started with a score of 14, but I've been learning how and when and what to post about so I can get people involved.

What is the point of even having a Klout score or caring what it is? For me, Klout is really important because I'm studying advertising. I'm going to be using social media for campaigns and advertising for companies that I work for. When I am interviewing for jobs, I want to be able to show that I have a good social media influence. I want to show that I know how to get people involved and that I know what is effective online.