Perks.

I learned something new about Klout this week! Klout, the site that calculates your social media influence, has this new feature called Perks. It’s the coolest thing ever. Basically, companies that get involved with Klout can see people that are influential in specific topics. Then, they offer ‘Perks’ for people that are influential in their type of business. For example, a snowboarding company could see that someone is very influential and talks about snow sports online a lot. They might send that person a Perk, like a free pass to a ski resort or free gear, in hopes that that person will tweet or post a status about. They know that that person can drive traffic to their site or store.

Companies can tell who is influential in what topics because of something called +K. On everyone’s Klout page, there is a list of topics that they might be influential in. Next to each topic is a +K button.  It looks something like this picture below. 

I know Julie is a really good photographer and very influential and involved in this topic, so I gave her a +K in photography. When you give you someone a +K it’s basically vouching for your friend that they are influential in a specific topic. Getting a lot of +Ks in a certain topic can increase the amount of Perks you receive!

I got my first Perk this week!!! It was for 15 dollars off sporting event tickets on the website ScoreBig. Super excited to go to a Utah Jazz game!